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Why me

How I do it

Gain Digital Advantage

ARTIFICIAL INTELLIGENCE GENERATIV CONTENT
AIGC原画

My creative process consistently follows three steps:
First, I use AIGC tools to batch-generate concept sketches, rapidly exploring compositions and color schemes. Next, I refine the artwork in Photoshop – retouching lighting and detailing AI-generated characters while enhancing scenes with realistic lighting effects. Finally, I execute typographic design in Illustrator. This workflow preserves AI’s efficiency while infusing personal or commercial style through hand-painted details and creative layout.

我的创作始终分三步走：先用AIGC工具批量生成灵感草图，快速探索构图与配色方案；接着在Photoshop进行原画绘制，比如给AI生成的人物补光和细节绘制，为场景增添真实光影；最后用illustrator 进行文字排版，这样既保留AI的高效优势，又通过手绘细节和创意排版注入个人或者商业风格。

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Results-Oriented Solutions

CULTURAL AND CREATIVE PRODUCTS DESIGN
文创产品设计

Cultural Product Design Philosophy
I specialize in revitalizing traditional cultural IPs, with proven experience in:
Creating breakthrough “Guochao” derivatives for Bilibili;
Commercializing intangible cultural heritage collections and developing retail product lines for Guizhou Museum;
Designing STEM education product series for China Science and Technology Museum;
Developing museum-collaboration bestsellers for JD.com;
Building immersive audio experiences for Himalaya;
Establishing youth-centric design ecosystems for Dazu Rock Carvings (UNESCO World Heritage).
Through cross-disciplinary innovation, I bridge cultural depth with commercial viability, making millennia-old heritage accessible in contemporary life.

文创产品设计理念
我专注于传统文化IP的打造，曾为Bilibili打造破圈国潮衍生品，助力贵州博物馆非遗藏品商业化及所有门店产品打造，设计中国科技馆科普教育产品线，开发京东文博联名爆款，构建喜马拉雅音频沉浸体验，并完成重庆大足石刻世界遗产的年轻化设计体系。以跨界思维贯通文化深度与消费场景，让千年文明触达大众生活。

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From Art to Science

GRAPHIC DESIGN
平面设计

Core Philosophy of Graphic Design
Guided by business objectives, we develop systematic visual solutions:
Brand Design: Distill core values to establish scalable identity systems
Logo Design: Convey brand essence through minimalist symbolic forms
Poster Design: Balance information efficiency with visual engagement
Packaging Design: Integrate functional utility with aesthetic integrity
Upholding design’s service to purpose, we realize creativity within rational frameworks.

平面设计核心理念
以商业目标为导向，构建系统化视觉解决方案：
品牌设计：凝练核心价值，建立可持续延展的识别体系
Logo设计：通过简约符号精准传递品牌本质
海报设计：平衡信息传达效率与视觉吸引力
包装设计：融合功能实用性与审美完整性
恪守设计服务于需求的本质，在理性框架内实现创意价值

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04
About me

Who am I

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Liu Jiaqiu
Design Director | China
Specializing in:
AIGC Applications • Cultural Product Design • Brand Identity Systems
Graphic Design • Illustration • Logo & Visual Identity

With a decade of cross-disciplinary design expertise

SUCCESS STORIES 成功案列

Selected Design Projects
Honor of Kings
“Win This Round” Comprehensive Brand Visual System & Exhibition Design
Bilibili
Complete New Year Festival Cultural Product Series Design
Qingchuan Zhiwu Co., Ltd.
Full Product Line Design + Online/Offline Poster Campaigns
Dazu Rock Carvings (UNESCO World Heritage)
Cultural Product Ecosystem Design
Guizhou Provincial Museum, China
Full Product Line + Promotional Posters + Exhibition Design
Four Crossings of Chishui Memorial Museum, China
Integrated Product & Exhibition Design System
Northern Frontier Filter · YuJian Yiqi Campaign
Event Posters + Brand Identity + Exhibition Design
China Science and Technology Museum, Beijing
Product Development & Design
Himalaya
Product Development & Design
Chongqing Rail Transit
Product Design + Promotional Posters
Tongjing Hot Springs Resort, Chongqing
Comprehensive Product Development
Fuling Cultural Palace, Chongqing
Full Product Development + Promotional Posters 王者荣耀：《赢下这一场》全套品牌视觉系统设计及展陈设计 哔哩哔哩：全套拜年祭文创产品设计 清川至物公司：全线产品设计及线上及线下海报设计 重庆大足石刻：文创产品全线设计 中国贵州博物馆：全线产品设计以及推广海报设计和展陈设计 中国四渡赤水纪念馆：全线产品设计及展陈设计 北疆滤镜·渝见伊旗：活动所有海报以及品牌设计及展陈设计 北京科技馆：产品开发以及设计 喜马拉雅：产品开发以及设计 重庆轨道交通：产品设计及推广海报 重庆统景温泉：全套产品开发 重庆涪陵文化馆：全套产品开发及推广海报

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Some of

My clients

contact information

email : liujiaqiu3@gmail.com
call : +86 13098771618

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