Cultural and creative product design
Rooted in place-based culture, reinvigorating traditional narratives.I extract their essence and transform them through contemporary design into novel, practical, and engaging everyday products. By turning products into cultural conduits, we transmit local charm during use and evoke emotional resonance. This achieves a symbiosis of cultural preservation and market value, creating cultural and creative products that resonate with both cultural depth and market appeal.
植根在地文化，活化传统故事。我萃取其精髓，通过现代设计转化为新颖、实用、富有趣味的日常用品。让产品成为文化载体，在使用中传递地方魅力，引发情感共鸣。实现文化传承与市场价值的共生，打造兼具文化深度与市场吸引力的文创精品。
Forge narrative soul, create an IP universe.I will construct a distinctive world and character system, deeply infusing this DNA into products to transform each item into a vessel for IP storytelling. Through emotive design and immersive experiences, I bridge cultural value with commercial applications, empowering products with premium value while establishing market differentiation and enduring vitality. This achieves a closed-loop ecosystem converting content influence into consumer conversion.
以故事铸魂，创IP宇宙。 我将构建独特世界观与角色体系，将其深度融入产品基因，使每件商品成为IP叙事的载体。通过情感化设计和沉浸式体验，打通文化价值与商业场景，让IP赋能产品溢价，在市场中建立差异化认知与持久生命力，实现从内容影响力到消费转化力的闭环生态。
Leveraging art as a conduit for commercial growth, I integrate original commercial illustrations into product ecosystems, transforming them into visual brand assets and emotional connectors. By employing high-recognition visual language to enhance product value, I construct immersive narrative experiences within consumer contexts. This triggers emotional resonance and purchase motivation, ultimately transforming artistic value into market competitiveness and brand premium.
以画为媒，驱动商业增长。我将原创商业插画深度植入产品体系，使其成为品牌视觉资产与情感连接器。通过高辨识度视觉语言提升产品附加值，在消费场景中构建沉浸式叙事体验，触发情感共鸣与消费动机，最终实现艺术价值向市场竞争力与品牌溢价的转化。
Selected Design Projects
Honor of Kings
“Win This Round” Comprehensive Brand Visual System & Exhibition Design
Bilibili
Complete New Year Festival Cultural Product Series Design
Qingchuan Zhiwu Co., Ltd.
Full Product Line Design + Online/Offline Poster Campaigns
Dazu Rock Carvings (UNESCO World Heritage)
Cultural Product Ecosystem Design
Guizhou Provincial Museum, China
Full Product Line + Promotional Posters + Exhibition Design
Four Crossings of Chishui Memorial Museum, China
Integrated Product & Exhibition Design System
Northern Frontier Filter · YuJian Yiqi Campaign
Event Posters + Brand Identity + Exhibition Design
China Science and Technology Museum, Beijing
Product Development & Design
Himalaya
Product Development & Design
Chongqing Rail Transit
Product Design + Promotional Posters
Tongjing Hot Springs Resort, Chongqing
Comprehensive Product Development
Fuling Cultural Palace, Chongqing
Full Product Development + Promotional Posters
王者荣耀：《赢下这一场》全套品牌视觉系统设计及展陈设计 哔哩哔哩：全套拜年祭文创产品设计 清川至物公司：全线产品设计及线上及线下海报设计 重庆大足石刻：文创产品全线设计 中国贵州博物馆：全线产品设计以及推广海报设计和展陈设计 中国四渡赤水纪念馆：全线产品设计及展陈设计 北疆滤镜·渝见伊旗：活动所有海报以及品牌设计及展陈设计 北京科技馆：产品开发以及设计 喜马拉雅：产品开发以及设计 重庆轨道交通：产品设计及推广海报 重庆统景温泉：全套产品开发 重庆涪陵文化馆：全套产品开发及推广海报
